Cookie Policy

1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They allow the site to remember your actions and preferences over time, so you don't have to re-enter them each time you visit. Cookies can be set by the website you are visiting ("first-party cookies") or by third-party services on that website ("third-party cookies").

2. How We Use Google Consent Mode v2

This website implements Google Consent Mode v2. When you first visit, all analytics and advertising cookies are set to DENIED by default. This means:

• ad_storage - denied by default
• ad_user_data - denied by default
• ad_personalization - denied by default
• analytics_storage - denied by default
• functionality_storage - granted (required for cookie consent memory)
• security_storage - granted (required for site security)

If you click "Accept All" on the cookie banner, all consent signals are updated to granted and Google Analytics and advertising cookies are activated. If you click "Reject Non-Essential", only functionality and security cookies remain active.

Your choice is stored in localStorage under the key cookieConsent. You may change your choice at any time by clearing your browser's local storage or cookies and revisiting the site.

3. Categories of Cookies We Use

3.1 Strictly Necessary Cookies

These cookies are essential for the website to function and cannot be switched off. They are set in response to actions you take such as setting consent preferences. They do not store personally identifiable information.

Cookie name	Provider	Purpose	Duration
cookieConsent	The Larkfield Wellness (localStorage)	Stores your cookie consent preference	Until cleared

3.2 Analytics Cookies (consent required)

These cookies allow us to count visits and traffic sources so we can measure and improve website performance. All data is aggregated and anonymised. These cookies are only set after you consent.

Cookie name	Provider	Purpose	Duration
_ga	Google Analytics	Distinguishes unique users by assigning a randomly generated number	2 years
_ga_*	Google Analytics 4	Stores and counts page views for GA4	2 years
_gid	Google Analytics	Distinguishes users (24-hour session)	24 hours

3.3 Advertising Cookies (consent required)

These cookies may be set via our site by our advertising partners to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information but are based on uniquely identifying your browser and device. These cookies are only set after you consent.

Cookie name	Provider	Purpose	Duration
_gcl_au	Google Ads	Tracks ad conversions	3 months
IDE	Google DoubleClick	Used for targeting and advertising	1 year

4. Managing and Withdrawing Consent

You can manage your cookie preferences at any time by:

• Clearing cookies and local storage in your browser settings - this resets your consent and shows the cookie banner again on your next visit.
• Browser settings - most browsers allow you to block or delete cookies. Note that blocking all cookies may affect the functionality of some websites. Visit aboutcookies.org for browser-specific guidance.
• Google Analytics opt-out - you can install the Google Analytics opt-out browser add-on at tools.google.com/dlpage/gaoptout.
• Your Online Choices - you can manage interest-based advertising preferences at youronlinechoices.com.

5. Third-Party Cookies

Some of the cookies described above are set by third-party providers (Google LLC). We do not have direct control over these cookies once set. Please refer to Google's Privacy Policy for more information on how they process data: policies.google.com/privacy. Data processed by Google may be transferred to the United States under Standard Contractual Clauses.

6. Updates to This Policy

We may update this Cookie Policy periodically to reflect changes in the cookies we use or for other operational, legal, or regulatory reasons. The date at the top of the page indicates when it was last revised.

7. Contact

If you have questions about our use of cookies, please contact us at info@glowthnew.world or at The Larkfield Wellness Ltd, 12 Larkfield Road, London, SE9 2EF.